Ten years, a 4.9 rating, buyers flying in from out of state, and a digital footprint that reaches about 17 people. This is the plan to close that gap, built on how buyers actually find and choose in 2026.
Custom lifted builds
Commercial upfits, $150K to $200K
Built in-house, start to finish
Jason, I have been thinking about this since I left the shop.
Here is the honest version. The small, slow approach I first floated will not get you where you want to go. You told me you want the guy from West Virginia who flies in on a private jet. You want Nashville and Texas, not just the few people who already know your name. You want every dollar to make three back, growing steady instead of spiking and falling off a cliff like it did before. That is not a once-a-week content gig. That is a real marketing operation, and it takes someone running it like one.
So I am going to be straight with you. If we do this halfway, you will waste money and I will waste your time, and neither of us wants that. If we do it right, we fix the website so it stops embarrassing you, we put your builds in front of the exact people who buy them, and we track every dollar so you can see it working. That is the work you actually asked for, and it is a lot of it.
This is the full plan, not a trimmed one. Read it, push back on anything, and tell me where you want to start. I would rather build you something that lasts than something that looks busy.
Jackson MillerGrowth and Marketing
You have the hardest part already. Ten years, a 4.9 rating, commercial clients paying $150K to $200K, exclusive air-ride nobody within 500 miles can do, and buyers who fly in just to meet you. The layer that turns a stranger searching online into one of those buyers is either broken, invisible, or running on autopilot for someone else. None of it is hard to fix. Every week it stays this way, Fort Wayne shops with half your skill take business that should be yours.
Posting first is the usual mistake. It means nothing if the buyer who finds you lands on a broken site or an empty profile. Here is the order the work has to happen, built on how people search in 2026.
Fix the website, then claim and build the Google Business Profile. When someone searches for a build like yours, on Google and increasingly inside ChatGPT and AI search, you should show up and look real. Nothing else matters until this is true.
A profile with 14 followers and no engagement makes a serious buyer hesitate. Clean, consistent content fixes that. It builds the credibility that turns a stranger into a lead, and it grows the audience while it does.
The old way was keyword and demographic guessing. In 2026 the Meta and Google AI engines find people by intent, what they search, what they ask their devices, what they are about to buy. We point the ad dollars there, in front of high-intent buyers in the markets you want.
Built last, and built into a CRM. The moment someone submits, an automated text or email goes out and a chatbot can answer on the spot. Most shops lose buyers in the gap between interest and a reply. We close it.
Run as one connected system, so the site, the content, the ads, and the follow-up all move the same buyer to the same place. Tap any pillar to open it.
You have run marketing before, and it was not all bad. There was content, a few good videos. The problem was aim. It went broad, so you spent your time sorting the wrong people to find one right one, and when it slowed, it stopped. Two things change that now: the tools, and the order we do them in.
Keyword and demographic targeting, spraying wide and hoping a buyer was in the crowd.
The Meta and Google AI engines find people by what they search and ask for, then put you in front of the ones ready to buy.
One good month, then a cliff. When the content slowed, the bottom fell out.
Every dollar is tracked and built for steady growth you can plan around, not spikes you cannot.
A flood of content from people who did not think like you or speak your language.
One team that gets how you work, builds the funnels and the follow-up, and ties the work to trucks actually sold.
The full operation, not a posting service. One number, everything in the plan included, every month.
Covers the whole organic operation: website and funnels, content production, organic social and local search, CRM and follow-up, and the strategy that ties it together. Month to month once we both know it is working. Ad spend is separate and stays in your control, starting small and scaling on proof.
Think of us as your outside marketing department and your marketing director in one. We set the strategy, then we run it, all the way down to the posts, the campaigns, and the follow-up. One team, accountable for the whole thing. You bring the builds and the camera. We bring the rest.
Tell us where you want to start and we will map the website fixes and the first content before our next call. The demand is already there. Let's give it somewhere to land.
Jackson Miller / Growth and Marketing / text us anytime